Creative and strategic consultants for brands and companies, we get to where they want us to go.

CO CCO & FOUNDER

EVA SANTOS BOUZAS

More than 18 years of experience in large multinational groups: Proximity Spain, Proximity WW, Colenso BBDO.

Extensive multinational experience: for the last 3 years, she has led 22 international offices of the Proximity network as Global Chief Creative Officer.

President of INSPIRATIONAL, IAB Innovation Festival and founder of two independent organizations: #masmujerescreativas (more creative women), fighting for gender equality in the creative industry.
International speaker.

*RECOGNITIONS
Included in the Forbes list of the 100 most creative people in the business world.
Adweek’s Creative 100, within this list Eva was considered one of the 10 world leaders reinventing the advertising industry.
Publicist of the year by the Royal Academy of Advertising.
Women to Watch Europe according to Ad Age.
Second most admired professional in the Spanish market according to the Scopen study.
Marketing and advertising professional sub 41 of the year, according to the Efficiency Awards Jury Club.
“Woman to follow” in the category Advertising, according to the magazine Ads.
More than 350 awards in her career, Cannes jury on 3 occasions.

CO CCO & FOUNDER

MAURICIO ROCHA BARRETO

20 years of experience in large multinational groups: Leo Burnett, DDB, Young & Rubicam.

Extensive international experience: he has worked in the Dominican Republic, Puerto Rico, Mexico, Colombia, Chicago and Spain.

Until 2019 he was the Chief Creative Officer of Young & Rubicam Madrid. Member of the Creative World Board of Young & Rubicam.

*RECOGNITIONS
In 2017 he was among the Top 3 Best Creative Directors of Ibero-America.
In just three years with Y&R Madrid, he managed to win 24 lions in Cannes and was the most awarded in Spain for two consecutive years, the most awarded in Europe and the best agency in the network.
In 2018 he was considered among the 20 best creatives in the world.
In 2017 his work was recognized by the embassy of Colombia in Spain.
More than 650 Awards. 42 awards in Cannes Lions.
Jury of various international festivals, including Cannes Lions, on 2 occasions.

And yes, it is very simple, we want to have fun doing what we do, we want to love our work, we want to put creativity and thinking ahead, we want our work to be brilliant and relevant to the world, we want our relationships to be based on respect and admiration; we understand that this is also a business, where we all have to win, we want our thinking to be comitted to the world and to the planet, we want to be relevant and consistent with what we say and do.

But, did this industry forget all this at some point?

It seems obvious, but we did forget it.

And yes, it’s very simple.

We just want “THE GOOD SIDE OF BUSINESS”.

A philosophy turned into our own methodology, and patented as creative consulting. Designed to adapt quickly to the requirements and needs of each client.
Contact us if you want to know more details abut our methodology.

// Media, platform and channel agnostics //
// Creative, strategic and business Seniority //
// Teams created ad-hoc to develop the project, rather than ideas conceived to cover the structural cost of the company //
// Own creative consulting methodology //
// Maximum agility and efficiency: agile processes //

A hub based in Spain, one of the countries with the best relationship creative talent vs cost of the world, mixed with an international network of partners.