Creative and strategic consultants for brands and companies, we get to where they want us to go.



More than 18 years of experience in large multinational groups: Proximity Spain, Proximity WW, Colenso BBDO.

Extensive multinational experience: for the last 3 years, she has led 22 international offices of the Proximity network as Global Chief Creative Officer.

President of INSPIRATIONAL, IAB Innovation Festival and founder of two independent organizations: #masmujerescreativas (more creative women), fighting for gender equality in the creative industry.
International speaker.

Included in the Forbes list of the 100 most creative people in the business world.
Adweek’s Creative 100, within this list Eva was considered one of the 10 world leaders reinventing the advertising industry.
Publicist of the year by the Royal Academy of Advertising.
Women to Watch Europe according to Ad Age.
Second most admired professional in the Spanish market according to the Scopen study.
Marketing and advertising professional sub 41 of the year, according to the Efficiency Awards Jury Club.
“Woman to follow” in the category Advertising, according to the magazine Ads.
More than 350 awards in her career, Cannes jury on 3 occasions.



20 years of experience in large multinational groups: Leo Burnett, DDB, Young & Rubicam.

Extensive international experience: he has worked in the Dominican Republic, Puerto Rico, Mexico, Colombia, Chicago and Spain.

Until 2019 he was the Chief Creative Officer of Young & Rubicam Madrid. Member of the Creative World Board of Young & Rubicam.

In 2017 he was among the Top 3 Best Creative Directors of Ibero-America.
In just three years with Y&R Madrid, he managed to win 24 lions in Cannes and was the most awarded in Spain for two consecutive years, the most awarded in Europe and the best agency in the network.
In 2018 he was considered among the 20 best creatives in the world.
In 2017 his work was recognized by the embassy of Colombia in Spain.
More than 650 Awards. 42 awards in Cannes Lions.
Jury of various international festivals, including Cannes Lions, on 2 occasions.



Co-founder and president of Alma Corporation, which brings together successful retailers such as Marco Aldany, Rizos or Rock Gym, present in Spain and Latin America.

Founder of Mi Casa Inn, the first chain of students residences and Coliving spaces.

A former professional basketball player, he combines his time as a counselor in his own project incubator, as a teacher and as mentor in vaious business schools.

He has been distinguised with the Entrepreneur of the Year Award 2017.



More than 11 years of experience, a unique profile thanks to her peculiar professional career.

She began her career in the Marketing department of Kukuxumusu, from there she moved to London to work as Art Director Jr. in Creative Orchestra, carrying out campaigns for Fage, DIAGEO, AOL or Huffington Post.

She returned to Madrid to work as producer in Antiestático, one of the 10 best audiovisual production companies in Spain.
For 4 years she was in charge of the audiovisual production of the vast majority of Netflix Social Media campaigns in Spain.
In addition, she worked for other clients such as Coca-Cola, Bankia, Carrefour, Iberia, Banco Sabadell, Banco Popular, Cortefiel, Nivea or Flex.

At the same time she worked in Mr Freeman, a creative laboratory where she was in charge of directing an internal and external team of multidisciplinary creatives and artists, selected ad hoc for each project, working for international startups and clients such as Disney or Heineken.

And yes, it is very simple, we want to have fun doing what we do, we want to love our work, we want to put creativity and thinking ahead, we want our work to be brilliant and relevant to the world, we want our relationships to be based on respect and admiration; we understand that this is also a business, where we all have to win, we want our thinking to be comitted to the world and to the planet, we want to be relevant and consistent with what we say and do.

But, did this industry forget all this at some point?

It seems obvious, but we did forget it.

And yes, it’s very simple.


A philosophy turned into our own methodology, and patented as creative consulting. Designed to adapt quickly to the requirements and needs of each client.
Contact us if you want to know more details abut our methodology.

// Media, platform and channel agnostics //
// Creative, strategic and business Seniority //
// Teams created ad-hoc to develop the project, rather than ideas conceived to cover the structural cost of the company //
// Own creative consulting methodology //
// Maximum agility and efficiency: agile processes //

A hub based in Spain, one of the countries with the best relationship creative talent vs cost of the world, mixed with an international network of partners.